Print, OOH and digital work for Captain Morgan's brand new product Cannon Blast. This new beverage is a "shooter" that is meant to compete with products such as Fireball Whisky. The art direction is edgy and direct to match the energy of the product's messaging and target audience.
Role: I helped design the OOH billboards as well as creative assets for digital including animations for social media and supers for TV spots.
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Client: Captain Morgan
Agency: Anomaly New York
Creative Director: Matt Walton
Art Director: Morgan Brill
Designer: Akira Nakamura
OOH images via JCDecaux North America and iheartbillboards.com